What a Story Behind a Brand Design

What a Story Behind a Brand Design

Creative design with brand strategy can be a foundation to delivering communication material. When client approaches to create design for they print advertising or other ads material, some of us could not really aware about the brand, and the identity.

 Jacob Cass, a freelance graphic designer and blogger wrote on his blog, that “A logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.”

 We never see a logo by itself. Instead, it’s usually part of overall brand and story behind that. A brand strategy is necessary to form a set of values and a proposition as its guidelines. Important to understand the personality of the brand, related to its history, its function and the ethos behind it all.

 Create this plan in the beginning of a project could easier an account manager or graphic designer and clients during creative concept development until execution. Regarding to creative concept, think about who the client is and what the company’s about, including the target market. Understanding the client’s need and know the target market are an opportunity to make your design connect with people you’re creating the brand for.

 Check other competitor that related to the brand. Learn about the colours, and visual styles used by them. Be creative to think of the unique one, with smart design concept. Below are my favourite brand design, and enjoy your creative moment.

 Get your brief, expand your knowledge, and imagine your creative brand design!!!